Niantic Lightship gives developers the tools to create innovative, real-world AR experiences that inspire movement and encourage exploration.

Lightship is Niantic’s powerful Augmented Reality Developer Kit (ARDK), that equips developers around the world with state of the art technology, enabling creators to merge AR content with the outside world. Not sure what that means? Neither did I, when first presented this project.

An important aspect of this project was helping Niantic expand their personality from a player-focused audience, to one that included developers and offering software-as-a-service to other businesses. We considered how tone of voice, and distinct colors not previously used in the brand, could create a new and unique visual environment for this sub-brand to own.

I worked collaboratively to provide a full scope branding kit: naming, visual identity, positioning & strategy, iconography, and brand guidelines for partner agencies to reference during implementation.