Thousands of trainers come together to celebrate catching ‘em all at one of the largest Pokémon events in the world.

In the summer of 2016, Pokémon GO became a global phenomenon, uniting millions of trainers with one simple challenge: to catch 'em all. Pokémon GO Fest is the biggest annual celebration for Pokémon trainers around the world.

For 10 years, I worked collaboratively to define the annual branding style that serves as a compass for the look and feel of the festival. Our style guides included logos, typography, color systems, custom illustration, production templates, and more to make sure the festival brought the same experience to pokémon trainers all over the world.